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Focus area 4

Marketing Denmark on responsible growth

The Danish Government aims for activities marketing Denmark on responsible growth to permit Danish businesses to capitalise more fully on their focus on CSR.

The Government will undertake targeted international marketing activities as part of its general plan to market Denmark globally.

The aim of this marketing is to create a clear and open picture of Denmark internationally, so that Denmark continues to hold a strong position in global competition. The marketing will aim to establish Denmark's international reputation as a responsible and balanced country, in which responsibility and conscientious behaviour are important to individuals, businesses, and the public sector. The Government will also market Denmark on its environmental awareness, cleanliness and responsible energy solutions.

The Government is implementing the following initiatives in order to market Denmark on responsible growth:

  • Market Danish CSR tools and skills.
  • Host an international summit in 2010 in Copenhagen on international standards for sustainability (ISO 26000).
  • Host an international conference on responsible investment aimed at providing a foundation for more targeted applied research.

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