People and Profit

The project, People and Profit, was successfully finished in December 2007. More than 12,500 executives and employees from Danish SMEs were educated in strategic social responsibility.

The most significant results of the project includes

• Improved research of the use of CSR including formation of a national research panel and conduct of a series of research seminars.
• Diffusing knowledge about CSR as a competitive parameter in Danish SMEs. This includes systematisation and disclosure of CSR activities and tools.
• Analysing CSR activities ion Danish SMEs including analyses of the economic rationale related to a strategic approach to CSR.
• Developing extensive instruction capacity and teaching resources.
• Increased coverage of CSR in the media and in direct communication.
• Educating around 12.650 executives and employees nationwide in CSR

The project put strategic CSR on the agenda by educating more than 12.500 executives and employees in Danish SMEs. The project is the most comprehensive of its kind, in Denmark as well as internationally.

• Read the practical guide to CSR, People and Profit (PDF)
• Visit the project website