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The business’s CSR strategy

With a CSR strategy, a company can commit to working with corporate social responsibility as part of its general commercial activities.

A CSR strategy is a management tool to help manage corporate social responsibility in the co. When preparing a strategy, the company should consider:

  • meeting demands from customers and other stakeholders. 
  • selecting focus areas.
  • clarifying the approach to CSR and preparing policies for the area.
  • planning and organising work, including securing resources and competences.
  • setting the framework for control and follow-up as well as internal and external communication of initiatives.

Benefits for the company

The advantage of CSR work at strategic level is that it can help ensure cohesion between the commercial activities of the company and its social and environmental activities.

Therefore, strategy work involves assessing which areas and which methods will provide the company with the greatest commercial value from CSR work.

More knowledge about work on strategy

In some cases CSR can involve additional costs. In this respect the company can benefit from thinking in the long term and taking a strategic view on which areas will provide the greatest commercial value from CSR work. Therefore, working with CSR does not mean that the company should necessarily get involved in all conceivable areas.

You can read more about strategic work here on CSRgov.dk and in the material from the “People & Profits project”.

As to working out a climate strategy you can get further guidance at the Climate Compass. In regard to costumer and supplier relations you can get assistance at the CSR Compass working out a declaration for costumers or a code of conduct for the use of supply chain management.

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